Entering a new decade we are faced with new competitors, new marketing trends and challenges. Within these trends, content marketing is the main feature one should be aware of. Along with the changing time, people are changing and so are their needs and they want to keep them engaging effectively.
The seven ideas as per Yebo Master for more success of the business in 2020 are:
With the competitors increasing each day, the competition becomes more and more zestful, so one has to stand out or must be a super-powered.
With the increase in competition, the competition for content is fierce. The main features one should note are:
Other than the blogs and posts, video marketing is vital. A video can keep the audience engaged for a longer time. Even a live-streaming or an interactive Q&A can increase the audience rate with a good percent of respondents as many prefer to watch a video instead of reading a long post. There are many video platforms in this digital-verse: Facebook, YouTube, Instagram, Snapchat, LinkedIn, Vimeo, and TikTok.
Oh yeah, one must tailor the content in such a way, that the content is available in one or a few searches. Use the keywords, hypertext and hyper descriptions wisely.
With the increase of smartphones and AI-assistants, the use of voice search is more than ever. More people prefer giving a command or asking an AI device instead of typing it. So, it is necessary that we optimize our content for voice search. Content marketers must be able to anticipate the questions or command for the content to pop up in a voice search.
People love augmented reality offered by social apps like Snapchat and a few others. There are tonnes of AR filters and lenses users can use around with to create fun visual content.
Conversational marketing is a notable trend in 2020. They can create a more humanly experience and can create more buying experience. This can also help you understand your audience a lot more giving you an opportunity to create relevant content and messages.
Dynamic content is also the adaptive content changing as per the user’s behavior and interests. Dynamic content can also have interactive content to know the audience better.
With personalization, you’re able to deliver content to users that are relevant and interesting to them. But with dynamic content, you can also provide them with the exact content that will encourage them to take the next step in the buying process.
Keep an eye out for these trends in 2020 and also try implementing them for more success if you haven’t and make way for profits on every angel of the business.