Do you know where the traffic on your website is coming from? Do you know how the search engine works? If you are relying on people so that they can find you on Google search, without SEO and also you want yourself on the top of the list, you are wrong. You can’t generate leads from what you do if there is nobody to find you. You will know how to improve organic search ranking in 2020 until the end of the blog.
According to Junto stats, 93% of the experiences of the Internet starts from the search engine. If you are on the top of the list of Google, there is 33% more chance to get clicked. It means if you are not on the first page of Google, you missed a huge amount of traffic that you can’t even imagine. Huge loss!
But the sad truth is almost 75% of people don’t even click the second page of Google to find anything. There is a reason why other websites are ranking higher on Google’s first page and you are not. They are playing a very good SEO game. Don’t worry! You are not late!>
Improve Page Loading Speed
The first and foremost reason for down rank is the website’s loading time. If your website’s speed is too slow, Google will find this and it will harm your ranking. A slow website can also cause you a huge loss. It will impact your user engagement with your website pages. As a conclusion, it will hurt your ranking too.
Many pieces of research show that 40% of visitors abandon websites if it is taking more than 3 to 4 seconds to load. And the more shocking thing is, 80% of those users don’t come back again to that website. Ultimately, it will kill your traffic and down your rankings. Google algorithm search your website, analyze the speed and adjust the ranking accordingly. That is why it is much more important to optimize your website’s speed and loading time.
If you think that your website is loading slow, you can have a look at the website’s plugins and theme. Sometimes, poor hosting also makes an impact on a website’s speed.
Just like you need to maintain consistency in life, you need to be consistent in social media too. If you want good followers and likes, you need to maintain the consistency and schedule. People are more likely to get engaged in someone's content if they are finding something valuable consistently. Having an imbalanced schedule or inconsistency will make it harder for you to gather an audience for your Instagram profile.
Create High-Quality Content
If you want to get a higher rank on a search engine, you need to update your website frequently. If you didn’t touch it since the day it was made, surely it does not have good traffic. If you want to drive more traffic on your website, you need to give a reason for people to come back. Your content needs to be relevant, updated and of high quality.
You have to make sure that people are spending more and more time on your website. If your website has fresh, worthy, valuable information, it will make people stay on your page for a long time.
Optimize The Images
Pictures and other images are good for your website’s rank. But if you are using it, you need to make sure you are using it after optimizing it properly. Optimizing images, pictures mean to watch the file, formal and size. Huge images can slow your website, and eventually, it is bad for your ranking.
Blogging is a very great strategy for your business. If you want a great lead generation and also want to engage visitors on your website, you should start blogging. Most people don’t realize, blogging improves your organic search rankings. Put some fresh, valuable and relatable content and it will drive people on your website and also make them stay.
You can have a large number of faithful visitors and readers for your websites and you can get loads of traffic on your website. Make sure you work on links, keywords and readability.
Make Your Site Readable
Whenever you are writing on your website, keep your audience in the mind. If you want people to stay on your website, make sure you make your website readable and understandable. Don’t sound like a doctor. Even if you are the one, keep it simple. Your content should be easy to understand. Don’t make it difficult to read and identify.
As everyone is sure now, mobile searches are on the rise. It is rising so rapidly that it is overtaking PCs and laptops. There is no doubt, more than 60% of searches come from mobile devices. Obviously, Google knows this and ranks websites accordingly. Make sure you have a completely optimized website. Make sure you build it on the right platform. Platforms like WordPress allows you to design websites with mobile optimization and many other advantages. If you do not have an optimized website, it will affect the ranking.
The Right Contact Information
Now, who wants to sound untrustworthy? No one right? Have you ever visited a website where you have to find contact information? Sometimes, people report your website just because they don’t find your phone number, e-mail address and location on your website. This is really a huge loss on your SEO ranking.
These are the 7 ways on how to improve organic search ranking in 2020. SearchEngine Optimization (SEO) is not an overnight process which will get you success. It will take time, efforts, practices and consistency. Don’t get overwhelmed if you have achieved anyone of the above steps. Just keep going. You will be on the top results in the search engines.