A community provides people with a feeling of belonging and a network of other people they can connect with based on their shared interests. And that’s why so many brands today are beginning to invest in the creation of communities for their customers, employees, and fans — as part of a process called community management.
With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. This goes for business relationships — specifically between brands and their customers. Nurture this relationship and humanize your brand with us.
This involves the creation of content for marketplaces and even user-generated content. This is a great option for companies with contributed content at the core of their products, business model, and other assets. For example, for a cosmetics company, value is created by the people who share feedback and create content around the product.
We monitor your social media accounts to look for and keep track of all mentions, customer feedback, keywords, and discussions related to your brand, products, services, and customers (even your competitors, too). You then take a deeper look at all of these things to analyze them and gain insight into what’s working for your customers and followers, and what should be modified.
Depending on the social platform you chose for your community management strategy, there are built-in analytics tools for you to measure your success in terms of variables specific to that platform. For instance Twitter Analytics, Instagram Insights, and Facebook Analytics.
We understand the importance of authenticity, maintaining your brand’s voice at all times is critical when it comes to community management. This is a large part of what makes your community unique as well as ensures your community is identifiable to your members and audience. We make sure they understand your brand voice. It keeps your messaging and interactions focused and creates a positive impression on the customer.
What happens if there are changes in your industry, your company’s products or services are drastically updated, or your users request new types of content?
We help you explore new ways to engage your members, whether that’s online or in person (depending on your type of community).
Success on social media requires consistency in terms of your frequency of posts and engagement. We determine how often you’re going to post on social media and stick to that plan so your audience members know you’re reliable and start to expect to see your content. Social media is a great way to develop close bonds and relationships among your brand and audience. And we are here to assist you with the same.