A community provides people with a feeling of belonging and a network of other people they can connect with based on their shared interests. And that’s why so many brands today are beginning to invest in the creation of communities for their customers, employees, and fans — as part of a process called community management.
With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. This goes for business relationships — specifically between brands and their customers. Nurture this relationship and humanize your brand with us.
This involves the creation of content for marketplaces and even user-generated content. This is a great option for companies with contributed content at the core of their products, business model, and other assets. For example, for a cosmetics company, value is created by the people who share feedback and create content around the product.
We monitor your social media accounts to look for and keep track of all mentions, customer feedback, keywords, and discussions related to your brand, products, services, and customers (even your competitors, too). You then take a deeper look at all of these things to analyze them and gain insight into what’s working for your customers and followers, and what should be modified.
Depending on the social platform you chose for your community management strategy, there are built-in analytics tools for you to measure your success in terms of variables specific to that platform. For instance Twitter Analytics, Instagram Insights, and Facebook Analytics.